Zero Twist Towels are one of the plushest types of towels you can buy. Yarns are twisted because this gives fabrics extra strength and heavily twisted yarns are particularly strong.

Many inferior types of fabrics have to be spun multiple times to allow the material to be strong enough to be used. However, with luxury fibers, such as Egyptian Cotton, a low twist count can be used. This is because these fibers, as well as being naturally soft, are also naturally strong. The King of Cotton zero-twist range uses no twist in its fibers.

It is important to check how many twists are used in any "Zero Twist” towel you purchase because some suppliers will market towels that have a low twist count as "Zero Twist towels”. King of Cotton can provide true Zero Twist towels because the company uses the finest quality Egyptian cotton available.

Zero Twist towels are naturally soft. Coming out of the bath or shower is no longer a chore when using these products because the fabric glides effortlessly and warmly around your body.

Furthermore, cleaning these towels is not an issue. On a gentle setting, they can easily be machine washed and tumble dried, meaning that the soft luxury of these towels can be provided every day due to their easy and fast maintenance.

Plus, Zero Twist towels, although absorbent, do not just soak up moisture. They feel as if they simply remove and dissipate moisture from your skin, preventing that feeling of rubbing the damp cloth over yourself you get from inferior ‘Zero Twist’ towels.

Other towels can also feel heavy to hold. However, Zero Twist towels, made from a less dense woven pile, feel light and comfortable to hold and use. They will also not weigh down bathroom rails, or increase the weight of laundry baskets. Plus, they won’t be awkward to carry to the airing cupboard or awkward when wrapped around yourself after a shower.

The only issue with Zero Twist towels is that any guests who come over to stay will be badgering you for the secret of where you got them. You could, of course, let them know that you’ve been shopping at King of Cotton. Alternatively, if your guest’s Birthday is coming up, you could always get them a King of Cotton Gift Card so that they can choose a present for themselves from our range. With different colors to choose from, it is possible for anyone to find a towel that matches the décor of their bathroom.