1880
Re di Cotone is Established
King of Cotton's story begins in Gallarate, Italy, as "Re di Cotone." Founded by Alceste Pasta, it quickly became a trusted name for quality cotton products.
1910s - 1990s
The Pastorelli Era
Signore Pastorelli takes over and the Pasta family continues the "Re di Cotone" legacy, supplying fine cotton to Italian consumers.

1995
Crossing the Alps
Hector James Gauld, brother-in-law to Paolo Pastorelli, brings "King of Cotton" to the UK, focusing on premium cotton for hotels with a touch of Italian exclusivity.
2000s
Growth and Evolution
King of Cotton's reputation blooms, along with Horacio Raggio joining the company in 2002 with huge growth plans.
2003
The Online Revolution
2003 saw the launch of our first website, making our unique and quality products available and accessible to everyone.
Today
A European Powerhouse
With 8 outlets across 5 countries, King of Cotton is the go-to brand for luxurious cotton bedding and bath essentials in Europe's finest establishments and homes.