At King of Cotton we remain dedicated to manufacturing only the best linens and developing the most advanced fabrics available in the world. We work extremely hard to produce top quality products at an affordable price. After all, we use King of Cotton linens in our own homes, so anything less than perfection is not accepted! We’ve spent hundreds of hours testing, analysing and sleeping on many different types of cotton bed linen, with the aim of finding the perfect luxury to value combination, and occasionally the purest luxury available without compromise. Thread count isn’t always the most important thing to consider, the quality of the yarn is crucial to a smooth uniform fabric, and long staple yarns such as Giza, Egyptian, Pima and Sea Island are always preferable. Many suppliers make claims to high thread counts that are actually twisted yarns woven to a 300 tc but claimed to be 600, and most of us cannot examine the yarn or do a pick count before we buy. Choosing a good quality cotton that will be soft, hard wearing and luxurious can often come down to the faith you place in the brand you choose. At King of Cotton, we publish the thread counts and specifications of all our products for all to see, so rest assured, you are getting exactly what you pay for. We pride ourselves in having the highest industry standards certificate ISO 9001 for our continuous efforts to improve on Customer Services and Company Efficiency.